Case Study
The Turnaround: Driving a 5X Conversion Lift via Storefront Optimization
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Following a strong initial launch, The Living Remain experienced a critical decay in sales momentum despite significant early influencer buzz. Our analysis identified a "Conversion Gap": while awareness was high, the storefront experience acted as a leaky bucket. The original capsule art, tags, and copy failed to capitalize on the traffic, resulting in high bounce rates and a missed opportunity to turn curiosity into high-intent purchases.
We implemented a rapid "Brand & Validation" overhaul to revitalize the project’s digital presence. This involved a complete storefront reconstruction—optimizing the capsule art for high-impact visibility and rewriting the narrative copy to hit specific psychological hooks. To ensure these changes were defensible, we validated the new creative through a targeted paid media sprint across Meta, Google, and Reddit, allowing us to refine the "vibe" based on real-time click-to-purchase signals.


The intervention delivered a 5X lift in Conversions (Click-to-Purchase) within a record two-week turnaround. By prioritizing creative optimization and data-backed validation, we proved that strategic asset revitalization can drive massive ROI even after initial momentum has faded, transforming a stagnant listing into a high-performing sales engine.
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