Creative A/B Testing

Stop creative decay from hurting your acquisition costs with our data-driven engine that automates when to refresh your assets and what to launch next.

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Creative decay is the silent killer of modern marketing budgets. Most assets go stale quickly, leading to fatigue where acquisition costs can double overnight. Our Creative A/B Testing service provides a data-driven decision engine to solve two specific challenges: knowing exactly when to refresh your creative and what to refresh it to.

The Skilltree Framework

How we turn data into results

Most agencies guess and iterate. We predict and execute. Every campaign flows through our 5-stage AI framework — from raw data to measurable outcomes.

01

Data Ingestion

We process millions of public and proprietary data points to surface hidden opportunity.

02

Rapid Validation

Always-on testing across creative and strategy. Weekly learnings. Rapid response.

03

Decision Intelligence

Marketing models that forecast what will work before you spend big.

04

Veteran Execution

Industry Experts transform raw insights into actionable, successful campaigns.

05

Repeatable Results

Higher ROI. Stronger ROAS. Compounding LTV.

Features

Creative Refresh

A one time creative refresh, best for: Major DLC launches, seasonal events, or fixing performance plateaus. This engagement delivers a Modular Asset Pack designed to extend the shelf life of your creative by giving your internal team the tools to iterate.

Creative A/B Retainer

Maximize your ROI with a continuous modular Creative engine that reduces creative fatigue. This retainer shifts from singular refreshes to bi-weekly iteration loops, ensuring your seasonal events and core gameplay maintain momentum. By utilizing live performance data to inform every asset, we ensure marketing scalability.

Pricing

Creative Refresh

Starting at
$10,000
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  • The Hook-Matrix: 15 distinct 3-second openers (5 per hero concept) designed to capture attention instantly.
  • 3 Hero Concepts: A diverse mix of Cinematic/Hype, Raw Gameplay, and UGC/Creator-Style content.
  • Iteration Strategy: We identify your current winning asset and build 3 iterative versions to beat your existing CPA baseline.

Creative A/B Retainer

Starting at
$10,000/ Mo
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  • Bi-Weekly Core Concepts: Two fresh creative angles every month (e.g., new characters or specific gameplay challenges) based on real-time player data.
  • High-Frequency Iteration: 12 total variants per month (6 every two weeks), optimized from your top performers and new core concepts to extend asset shelf life.
  • Performance Audits: Bi-weekly reviews of CTR and down-funnel retention data to precision-engineer the next production cycle.
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Add-on Services

Modular by design. Stack them how you need.

Strategy

Creative

Influencer Marketing

Paid Media Management

PR & Communications

Community Management

Timeline

01

Asset Ingestion & Audit

We aggregate your existing library and analyze previous top performers to identify winning hooks. If your library is light, we identify gaps for custom game capture to ensure high-performance production.

02

Blueprint & Storyboarding

We translate performance data into actionable scripts and storyboards, holding a review session to validate the creative vision and strategic alignment before moving into the edit suite.

02

The Collaborative Edit

Our production team organizes the creative and delivers an initial rough cut for a live review meeting, ensuring the narrative flow and Hook Rate potential hit your specific KPIs.

03

Refinement & Final Pass

Based on our collaborative review, we execute a second pass to polish visuals and audio, securing final sign-off to ensure the master creative meets every brand standard.

03

Platform Optimization

We finalize the production cycle by resizing and formatting the master assets into platform-specific deliverables, ensuring seamless integration and technical integrity across your entire funnel.

Let's build something big

Drop us a line. We'll figure out how the pieces fit.

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