Case Study
Game of Thrones: Conquest
AAA Financial Logic: Generating $25M in Incremental Revenue
Our Analysis
Even for non-powerhouse IPs, the "math" behind AAA success remains the most reliable path to growth. Our analysis found that many projects fail to leverage high-level LTV logic and promotional intensity, leaving significant revenue on the table. We identified a massive opportunity to synchronize product monetization with external cultural catalysts, treating the budget with the forensic rigor typically reserved for global franchises to bridge the gap between standard engagement and maximum yield.
Our Strategic Recommendations
We architected a high-intensity content campaign synchronized with the release of a major television IP, supported by continuous creative refreshes to maintain peak attention share. Our strategic execution focused on a real-time signal framework to optimize in-game placements, ensuring every user touchpoint was engineered for maximum conversion. By applying "AAA math" to the promotional cycle, we ensured the project didn't just capture attention but converted it into sustained, measurable financial growth.
.jpg)
The Result
By optimizing in-game placements and synchronizing with market-wide momentum, we generated $25M in incremental net revenue. This proved that applying AAA-level LTV modeling and rigorous placement optimization delivers massive results regardless of a project's starting scale.