Case Study
WB Games Portfolio
Lifecycle Extension: Scaling ROI for Global Premium Franchises
Our Analysis
For high-budget premium titles, the primary commercial risk is the rapid decay of post-launch sales velocity. Our analysis focused on the "Global ROI Gap"—the untapped value left behind once a franchise moves past its initial launch window. We identified that without a cohesive, portfolio-wide strategy to maintain momentum, the project faced diminishing returns despite a massive install base, requiring a shift from passive sales to active lifecycle management.
Our Strategic Recommendations
We delivered an end-to-end lifecycle extension strategy designed to maximize the long-term value of every unit sold. This framework integrated sophisticated cross-promotion engines with live-ops layers to keep players engaged within the ecosystem long after the initial purchase. By treating the portfolio as a unified commercial engine and optimizing every touchpoint, we ensured that global ROI was continuously refined through data-backed triggers and strategic content pulses.
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The Result
The implementation of these frameworks drove a +20% lift in incremental net revenue, generating over $30M in additional profit. With 30M+ units sold globally, this strategic overhaul successfully extended the commercial lifespan of the franchise and established a repeatable model for portfolio-wide growth.